YAMAHA MOTORS France - Allcoat Exterior

Yamaha Motors France partnered with renowned Japanese artists Suiko and Fate to transform the exterior wall of their brand-new Argenteuil site, located near Paris. This project is part of the open-air museum initiative by the City of Argenteuil.

Hailing from Hiroshima, Suiko is celebrated for his unique style and commitment to quality, making him the perfect choice for Yamaha. Teamed with Fate, the duo meticulously planned to create a striking urban mural. After extensive research and consultations, including discussions with contacts in England, they selected Zinsser Allcoat as the ideal paint to bring their vision to life. This decision ensured a vibrant and durable exterior finish that could withstand the elements.

To ensure the artwork's longevity and protect it from graffiti, a protective layer using Pegagraff Hydro was applied. Thanks to this innovation, the mural will remain a lasting centerpiece for years to come, highlighting the durability and reliability of Zinsser Allcoat for exterior projects. Whether for artistic vision delivery or creating long-lasting exteriors, Zinsser Allcoat delivers unmatched quality and durability.